Building Better Software Together

We're a team of testing specialists who believe great software starts with rock-solid quality assurance frameworks

Team collaboration workspace with multiple screens showing testing frameworks and code review sessions

How We Started

Back in 2019, we were working as independent QA consultants when we kept running into the same problem. Every project needed custom testing solutions, but most frameworks were either too rigid or too complex for growing businesses.

After building our fifth custom testing suite that year, we realized there had to be a better approach. So we started SmartLogicIdea with a simple goal: create automated testing frameworks that actually make sense for real development teams.

Today, we work with companies across Thailand and Southeast Asia, building testing solutions that fit their specific needs rather than forcing them into generic templates.

What Drives Our Work

Practical Testing

We build frameworks that development teams actually want to use. No overcomplicated setups or theoretical approaches—just testing tools that make daily work easier and more reliable.

Real Partnership

Every project starts with understanding your specific challenges. We spend time learning your codebase, workflow, and team dynamics before suggesting any solutions.

Honest Communication

When something isn't working, we'll tell you directly. We'd rather have difficult conversations early than deliver frameworks that don't solve your actual problems.

Long-term Thinking

Our frameworks are designed to grow with your applications. We consider maintenance, scalability, and team changes from day one of every project.

Meet Our Team

We're a small group of testing specialists who've been working together since 2020. Each person brings deep experience from different areas of software development and quality assurance.

Ananya Thanakit

Lead Testing Architect

Ananya spent eight years at enterprise software companies before joining us. She specializes in building test frameworks for complex applications with multiple integrations. When she's not debugging test scripts, she teaches weekend workshops on automation best practices.

Elena Kowalski

Quality Assurance Director

Elena has a background in both manual and automated testing across fintech and healthcare applications. She handles our most complex compliance requirements and leads client workshops on testing strategy. She's also our go-to person for performance testing frameworks.

Our Mission

We help development teams ship better software by building automated testing frameworks that fit their actual workflow and catch real problems before they reach users.

Our Vision

A world where every development team has access to testing tools that make their work more confident and enjoyable, regardless of their size or technical resources.

Modern development environment showing testing dashboard with green status indicators and code coverage metrics

Ready to Improve Your Testing?

Let's talk about your current testing challenges and see if we can build something better together. We offer free initial consultations to understand your specific needs.

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